ETT, part of the Scai Group, an international digital and creative industry that acts as a general contractor for the turnkey delivery of experiential communication systems and complex information systems. Headquartered in Genoa, ETT is a leader in the digitalization and enhancement of Italian digital cultural heritage, in designing information systems for the labor market in the Smart Gov sector, and in integrated systems connecting cities, environments, and people in a Smart City perspective. ETT’s workforce consists of over 260 people who produce knowledge systems and experiences leveraging technological innovation. This is made possible by a wide range of skills combined into a single production system capable of offering integrated and complete solutions to the market. The multidisciplinary nature of knowledge enables ETT to have a holistic view of individual topics, including data, processes, and regulations. The cultural perspective is humanistic, focusing on the individual and their search for meaning. ETT’s areas of expertise, for which the company offers specific digital solutions for process efficiency and optimization, include tourism, cultural and landscape heritage, training, edutainment, corporate and retail communication, space and corner design, data management, and data mining. Design, storytelling, and cutting-edge technologies are used in parallel to create new connections between places and people through immersion in virtual spaces. The design of information systems to increase service efficiency and governance processes, and the management and analysis of Big Data are placed at the service of smart cities and the environment in a sustainability perspective. In the cultural field, ETT has been contributing to the renewal and accessibility of heritage for several years with multimedia museum setups, immersive and multi-perspective projections, and experiences accessible to people with physical and sensory disabilities. The individual is always at the center of the experience, leading virtual tours supported by mobile applications, computers, VR headsets, and shared spaces in the metaverse.